The Eye Place

First Class Eye Care

June 15th, 2007

the_eye_place_01

Bringing a little bit of Knightsbridge to the Peak District National Park was our goal. Reflecting our clients sophisticated personality was key. We designed and made bespoke cabinetry with high end ‘Gucci’ style display cases and incorporated light solutions which gave dual purpose of illuminating the store as well as providing alternative signage. Using reflective surfaces which concealed crafty storage solutions but which gave the product enough simplicity for the frames to up-sell themselves was one of the techniques we used to maximise space. Design, product source and project management… all covered.

See The Eye Place project overview for more information.

Bringing a little bit of Knightsbridge to the Peak District National Park was our goal. Reflecting our clients sophisticated personality was key. We designed and made bespoke cabinetry with high end ‘Gucci’ style display cases and incorporated light solutions which gave dual purpose of illuminating the store as well as providing alternative signage. Using reflective [...]

The Eye Place

First Class Eye Care

June 15th, 2007

the_eye_place_01

Moving towards a boutique brand with a unassuming quality appeal was the brief for The Eye Place to position our client as a bespoke, high quality highly personal Opticians. Mood and style were critical to reach new audiences and to move into a super league of optometrists reflecting the investment in cutting edge tech. Based in Bakewell, Derbyshire meant inspiration for a cool cosmopolitan brand was paramount but one that was at the same time down to earth and aware of every facet of the target audience. Over the past 18 months we have developed a logo, stationary, window displays, brochures, a website and a wide selection of printed promotional media.

See The Eye Place project overview for more information.

Moving towards a boutique brand with a unassuming quality appeal was the brief for The Eye Place to position our client as a bespoke, high quality highly personal Opticians. Mood and style were critical to reach new audiences and to move into a super league of optometrists reflecting the investment in cutting edge tech. Based [...]