Planet X
Interior Architecture
July 2010
As seasoned designers for Planet X’s frames & jerseys 93ft were the natural choice to create the new Planet X showroom. The brief was to design a space that would echo the new era of Planet X & On One. We were able to create a stunning visual by suspending the frames & bikes in various ways throughout the showroom which clearly displays to customers the wide array of bikes available.
See the Planet X Project Overview for more information.
As seasoned designers for Planet X’s frames & jerseys 93ft were the natural choice to create the new Planet X showroom. The brief was to design a space that would echo the new era of Planet X & On One. We were able to create a stunning visual by suspending the frames & bikes in [...]
The Circle
Interior Architecture
March 2010
Here’s a fresh photo of The Circle, a client that grabbed at the chance use design to add value and creativity to their existing offering in Sheffield. Here is a great close up of the main glass partition in reception, which was one of the major interior elements we specified and project managed during installation. The vinyl can be easily replaced at any time with even bolder and braver marketing campaigns, urban art or simple yet meaningful messages to reinforce a brand ethos. Our favourite feature aside from the bold colours is the giant cut out, a perfect balance between functionality, aesthetics and brand implementation.
Photography courtesy of Jim Ellam
See The Circle project overview for more information.
Here’s a fresh photo of The Circle, a client that grabbed at the chance use design to add value and creativity to their existing offering in Sheffield. Here is a great close up of the main glass partition in reception, which was one of the major interior elements we specified and project managed during installation. [...]
The Chimney House
Interior Architecture
March 2010
To cement our place in Sheffield’s ex industrial/new creative era we’ve a landmark building to show you. We’ve been working on this project for over 12 months, and it’s been quite a journey. Why have we done it? To provide a base for our design office, and to create a space for people with creative ideas or discussion to use as a place of inspiration. We’ve already held a number of business design meetings and we’ve many more booked in the calendar. As part of our design service we offer clients a free injection of creative thinking to any meeting you want to hold in The Chimney House. Oh, and yes the chimney is 93ft high – does it make sense now?
Photography courtesy of Jim Ellam
See The Chimney House overview for more information.
To cement our place in Sheffield’s ex industrial/new creative era we’ve a landmark building to show you. We’ve been working on this project for over 12 months, and it’s been quite a journey. Why have we done it? To provide a base for our design office, and to create a space for people with creative [...]
Cerberus Beach House
Identity and Branding
August 2010
The Cerberus Beach House over looks one of the most spectacular bays – Half Moon Bay – just over 20km south of Melbourne, Victoria. And it is here where this brand begins, Australia!
Taking a lead from the name, and the inspiring attributes the indigenous landscape has to offer we devised the new brand around the legend that is … The Cerberus.
In the Bay itself rests HMVS Cerberus which was launched in 1868 and believe it or not was the first and most powerful of the modern day battleships. Built for the Victorian Navy this iron colossus formed part of the pre-Federation and old colonial navy. It’s a prized item in our collection of wonders down here on the bay and is brimming with accolades being the only monitor class warship left in the world. It’s revolutionary design dispensed completely with wind sails and was powered solely by steam powered engines that once roared inside the central superstructure now grounded approx three metre of water on the sands.
Where did the name Cerberus come from? Strange but true – it dates far back beyond the rule of Victorian wars and waves to a time when myths and legends reigned supreme.
Cerberus originates from Greek and Roman culture, and is the name for the loyal watchdog who guarded the gates of the ancient Greek underworld. The story goes that no living soul would be able to cross the river Styx (rather a strange coincidence considering its a dog watching the river) to the underworld and escape back across the river alive! The most famous account tells how Orpheus in his quest to capture the Cerberus lulled the great dog to sleep with poisoned honey-cakes while playing sleep inducing music. This was the twelfth and final labour of Heracles.
Taking inspiration from this, brand and design creatives 93ft, recaptured the Cerberus with the illustrative hand of International Artist, Tom Newell who is based out of London. Tom is a Dazed and Confused regular who also works for International Designer, John Richmond.
Coming soon to The Cerberus’ branded artillery – food menus, stationary and portfolio website.
See the Cerberus Beach House Project Overview for more information.
The Cerberus Beach House over looks one of the most spectacular bays – Half Moon Bay – just over 20km south of Melbourne, Victoria. And it is here where this brand begins, Australia! Taking a lead from the name, and the inspiring attributes the indigenous landscape has to offer we devised the new brand around [...]
The Chimney House
Identity and Branding
August 2010
We’ve designed a little identity for one of the many high quality services you can expect from The Chimney House. This one is called Business Class. If you are working as an individual involved in seeking out innovation & encouraging entrepreneurship within the City of Sheffield then this is for you.
The Chimney House would like to invite you to experience business class so that you may continue to work hard and enjoy a little luxury in these times of austerity. Experience an all inclusive and exclusive membership. Enjoy additional member privileges including special business class rates for other bookings and venue hire as well as a helpful range of top-up & upgrades to enjoy as part of your meeting.
See The Chimney House project overview for more information.
We’ve designed a little identity for one of the many high quality services you can expect from The Chimney House. This one is called Business Class. If you are working as an individual involved in seeking out innovation & encouraging entrepreneurship within the City of Sheffield then this is for you. The Chimney House would [...]
David Bowling
Identity and Branding
August 2010
David Bowling approached us to create a new independent design identity that would allow him to break into the luxury interior market. Creating a simple monogram using his initials allows David to stamp his marque onto drawings, documents and looks fantastic foiled on the top of his letterheads! We produced a full business pack for David, with specialist printing and finishing techniques employed to inject a piece of luxury into the brand.
See the David Bowling project overview for more information.
David Bowling approached us to create a new independent design identity that would allow him to break into the luxury interior market. Creating a simple monogram using his initials allows David to stamp his marque onto drawings, documents and looks fantastic foiled on the top of his letterheads! We produced a full business pack for [...]
Chef : Field
Identity and Branding
May 2010
CHEF: FIELD The Forty-Eight Hour Festival for Food Lovers. Showcasing the finest food brands from around the UK. Our 2 tone festival explores the relationship between what comes out of the field and what happens after the harvest.
We invite you to leap through the FIELD festival experiencing exquisite tastes, flavours and textures celebrating food in its purest form fresh from the earth.
Then we ask you to succumb to the delights of CHEF as the ingredients straight from our land and sea are introduced to cooking styles, method and innovation to create an inspirational and educational festival for food lovers everywhere.
The Marque: 93ft have created an ambigram for the festival. Once rotated Field becomes Chef and Chef, Field. This reflects the symbiotic relationship between the two as the transformation of field produce into chef delights is celebrated.
Location: CHEF: FIELD is a merging of the two experiences which also spells (in your mouth) the location of our first event. Exact location will be released soon.
When: Summer 2011
Who you can see: Some of the most exciting and forward thinking food brands in the UK. Please contact info@thechimneyhouse.com for more details.
Can you take part?: To find out please contact info@thechimneyhouse.com
See Chef : Field project overview for more information.
CHEF: FIELD The Forty-Eight Hour Festival for Food Lovers. Showcasing the finest food brands from around the UK. Our 2 tone festival explores the relationship between what comes out of the field and what happens after the harvest. We invite you to leap through the FIELD festival experiencing exquisite tastes, flavours and textures celebrating food [...]
LaRock
Print and Design
April 2010
How do you show to your clients that you really care about quality, presentation and about the environment, while at the same time giving them something personal and useful? What a list of criteria!
We set about specifying some high end notebooks using nothing other than locally made GF Smith papers and cards. The inside pages all on recycled paper. The elastic used is made locally in Nottingham to reduce transport carbon footprint. All waste paper from production is reused or recycled. The metal foiling blocks used to foil the outer covers are sent back to block maker for recycling if not to be used again. And finally this notebook is fully recyclable when finished with. That should make for some happy note making.
Oh and in terms of who successful this direct marketing campaign was, LaRock attracted the attention of numerous prospective clients – so all in all, everyone’s a winner!
See LaRock project overview for more information.
How do you show to your clients that you really care about quality, presentation and about the environment, while at the same time giving them something personal and useful? What a list of criteria! We set about specifying some high end notebooks using nothing other than locally made GF Smith papers and cards. The inside [...]
Nonnas
Print and Design
March 2010
Recognising Nonnas as a premier independent brand, we approached Nonnas about delivering their own products in their existing Cucina’s and delicatessens. The brief, to create vibrant, authentic and Italian inspired artwork for a range of fine Italian food products ranging from biscuits, pastas, sauces, pan forte, olive oils and rice. In addition to creating all the artwork, 93ft handled some of the production with the help of luxury bespoke paper merchants GF Smith. The result a highly popular and regarded range of foods that enable Nonnas to access new markets, attract more customers and diversify their offering on-line and in store.
Photography courtesy of James Brown
See Nonnas project overview for more information.
Recognising Nonnas as a premier independent brand, we approached Nonnas about delivering their own products in their existing Cucina’s and delicatessens. The brief, to create vibrant, authentic and Italian inspired artwork for a range of fine Italian food products ranging from biscuits, pastas, sauces, pan forte, olive oils and rice. In addition to creating all [...]
The Circle
Print and Design
March 2010
Photography courtesy of James Brown, Interior Photography courtesy of Jim Ellam
See The Circle project overview for more information.
Photography courtesy of James Brown, Interior Photography courtesy of Jim Ellam See The Circle project overview for more information.
The Chimney House
Print and Design
February 2010
Our theory is that if everything you do looks attractive and appealing then it will generally create interest and importantly in this day and age, followers. Simple 2 sided flyers to promote The Chimney House pre-launch to the general public. We started to use some of the brand elements to help build a flavour of the brand, these include the logo, Meeting Room stamp and written content along with a rather tasty palette of Pantone colours. Cost effective to produce, but highly effective. Would you like a flyer? Yes please!
See The Chimney House project overview for more information.
Our theory is that if everything you do looks attractive and appealing then it will generally create interest and importantly in this day and age, followers. Simple 2 sided flyers to promote The Chimney House pre-launch to the general public. We started to use some of the brand elements to help build a flavour of [...]
Planet X
Product Design
May 2010
Meet the new Planet X Nanolight 920G Carbon Road Frame, featuring graphics and colours selected by 93ft. This work stemmed from a visit to Europe’s largest all Cycling Expo ‘Eurobike’, where we met one of the world’s leading carbon frame manufacturers who are currently in production with Planet X. As part of the whole strategy for their new professional road range we’ve also developed wheel graphics for their carbon wheel rims. Although the total bike build pictured here does not include all of our designs we thought we’d share this one with you now, just because everyone is talking about it! Yours available to buy here.
Meet the new Planet X Nanolight 920G Carbon Road Frame, featuring graphics and colours selected by 93ft. This work stemmed from a visit to Europe’s largest all Cycling Expo ‘Eurobike’, where we met one of the world’s leading carbon frame manufacturers who are currently in production with Planet X. As part of the whole strategy [...]
Nonnas
Product Design
February 2010
Cycling is the new golf. So what better way to promote your brand than by affiliate branding? Here we matched Nonnas with some of Italy’s finest food and drink brands in the run up to their cycling team launch later this year. With our links to clothing manufacturers these jerseys are available to buy. If you can’t wait till the launch, contact us with your size and we’ll ship it out to you.
See the Nonnas project overview for more information.
Cycling is the new golf. So what better way to promote your brand than by affiliate branding? Here we matched Nonnas with some of Italy’s finest food and drink brands in the run up to their cycling team launch later this year. With our links to clothing manufacturers these jerseys are available to buy. If [...]
o2
Product Design
December 2009
We were approached by o2 to solve an interesting sales dilemma. With growing mobile internet sales is it possible to design a mobile phone charger it fit through a regular post box?
We developed a two part product specifically for the o2 Cocoon phone, USB with the ability to switch plug types from UK to European.
View the o2 project overview for more information.
We were approached by o2 to solve an interesting sales dilemma. With growing mobile internet sales is it possible to design a mobile phone charger it fit through a regular post box? We developed a two part product specifically for the o2 Cocoon phone, USB with the ability to switch plug types from UK to [...]
Kitlocker.com
Web Design
August 2010
We have just completed a total re-skin web design for sports kit suppliers Kitlocker.com. They approached 93ft to help them to refresh their existing online brand for which we delivered to them a full redesign of the website as well as ironing out any inconsistencies in their existing logo.
The front end development allows browsers to buy instantly on the front page, and helps guide the browser through a consistent series of streamlined pages working to reduce the number of page and clicks to complete the order. A key part of the brief was for the Kitlocker web team to be able to update the styling and promotional banners both on the home and product pages. We also created themed backdrops for the homepage which could be tailored to the seasons or customised to suit on-board brands.
Once again this site shows how if you have great content you can create a great looking site. Images courtesy of Nike.
See Kitlocker.com project overview for more information.
We have just completed a total re-skin web design for sports kit suppliers Kitlocker.com. They approached 93ft to help them to refresh their existing online brand for which we delivered to them a full redesign of the website as well as ironing out any inconsistencies in their existing logo. The front end development allows browsers [...]
The Wild Star Food Co.
Web Design
August 2010
The new e-commerce website for The Wild Star Food Co. is a bespoke Shopify development: hosted on dedicated Rackspace servers and accessed globally via the Akamai Content Delivery Network (CDN).
Along with the increased reliability and speed of the new site comes some major usability improvements. Users can now view much larger photographs and images of products, enabling them to see clearly the product they are going to buy. Products are displayed in a grid layout so that customers can quickly and easily get an overview of what is on offer. Customers can now narrow their view by product type, category or brand.
Wild Star now also benefits from the statistics, automation and inherent Search Engine Optimisation (SEO) available on their new platform. Every page view is now logged and analysed using Google Analytics, every product is now submitted automatically to Google Product Search and every price is shown on the new printable online price list for customer reference.
See the live site: www.wildstarfood.com
See The Wild Star Food Co. Project Overview for more information.
The new e-commerce website for The Wild Star Food Co. is a bespoke Shopify development: hosted on dedicated Rackspace servers and accessed globally via the Akamai Content Delivery Network (CDN). Along with the increased reliability and speed of the new site comes some major usability improvements. Users can now view much larger photographs and images [...]
Cerberus Beach House
Web Design
August 2010
The Cerberus Beach House website was built for a restaurant and events venue in Melbourne, Australia. It features a three column layered design with elements that differ on each page. The bold headings draw the user to the content and around the page, which is clearly separated by use of natural materials such as torn paper and wood. Other elements of design are freely placed on the pages so that the user can get a better feel for the content, these include a selection of photographs and visual artefacts such as: a rose, a stamp and an old map. The design clearly portrays the ‘on the beach’ feel where objects are often found.
Our usual technical expertise has also come into play with the use of shared assets, content download priority and CSS3 styling. For example, the Cerberus Beach House logo is a separate layer and only needs to be downloaded once – even though a different image is underlaid on each page. The torn paper backgrounds work on a similar premise.
Content download priority means that the most important information is displayed first; this allows for users on slower connections (e.g. a mobile 3G connection) to quickly switch between pages and read the textual content – without having to wait for the ‘heavy’ background images to load in their entirety. Combined page caching, dynamic code minification and optimisation all contribute to a responsive and ubobstrusive experience that’s available cross-platform (Windows, Mac, Linux) and cross-browser (Firefox, Safari, Internet Explorer etc.).
See the live site: www.cerberusbeachhouse.com.au
See the Cerberus Beach House Project Overview for more information.
The Cerberus Beach House website was built for a restaurant and events venue in Melbourne, Australia. It features a three column layered design with elements that differ on each page. The bold headings draw the user to the content and around the page, which is clearly separated by use of natural materials such as torn [...]
Lark PR
Web Design
August 2010
The Lark PR website was designed to showcase client work in a way that is easy to view and navigate. The fully standards compliant, semantic and accessible HTML4 and CSS3 code is compatible with all the latest web browsers and internet enabled devices (including mobile devices such as the iPhone and iPad).
The home page comprises an overview of all client work with each client ‘block’ containing a large clickable area that clearly highlights on mouse hover. This striking visual interaction encourages the visitor to click through for more information about the variety of services that were provided to that client.
Backend administration is also made extremely easy thanks to an advanced implementation of the open-source WordPress Content Management System (CMS). Lark PR have the ability to easily create new clients on the site, upload any number of pictures and provide a great deal of detail on the work and services that were carried out for the client. Custom background images can also be easily uploaded, such as on the About and Contact pages. The WuFoo Contact Form implementation allows Lark PR to track the number of website enquires on a monthly basis.
See the live site: www.larkpr.com
See the Lark PR Project Overview for more information.
The Lark PR website was designed to showcase client work in a way that is easy to view and navigate. The fully standards compliant, semantic and accessible HTML4 and CSS3 code is compatible with all the latest web browsers and internet enabled devices (including mobile devices such as the iPhone and iPad). The home page [...]


















