Our client set up Bike Science to offer athletes and those cyclists who want to squeeze out that little bit more performance from their equipment the chance to enjoy a professional bike fitting service.
For this he needed an identity so he could start marketing himself and his services with confidence and integrity! We set about looking at visual associations close to the field of Science – and what better than the periodic table! Using close references to this we set about developing the rest of the identity and brand around other scientific and measurement based symbols and icons.
Developing a line of on-brand web icons to accompany sections of the website, by pulling in details such as speed gauges, clocks and directional arrows to help instil a sense of precision and high performance. The brand continues throughout both the Bike Science e-commerce website and the Bike Science blog..
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