Drafted in preparation to the Royal opening of Gripple’s new LoadHog Factory by HRH Prince Philip, we set about creating a logo for Gripple’s in-house brand – Ideas & Innovation. These guys are at the centre of Gripple’s creative, design and engineering team. One of their most famous of developments is the LoadHog Pally – the product that is fast becoming the leading palette and haulage pack and box system. Their Director of Ideas and Innovations briefed 93ft to capture the notion of the idea – represented by the core or nucleus positioned at the centre of a world of research, experimentation and variation. The logo and brand are still under development with a series of on brand deliverables both on and off-line launching early into 2011.
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