The brand and logo have been developed in house at The Chimney House by 93ft. We’ve started it with an open mind as to where it could go.
The aim is to let other people who perhaps feel on the fringes of cycling, who are in some way interested, to those who are regularly riding but would like to be part of a cycling lifestyle option. We are interested in combining cycling with food and drink, travel, health and fitness with an eye on innovation in design and style in and out of the bike world. Hence the line ‘It’s not always about the Bike’ referencing the cycling legend Lance Armstrong.
The marque has been illustrated and developed by the fabulous hand of Tom Newell, master of the illustration featured on the 93ft Chimney in The Chimney House.
For more information about joining La Squadra and who and what they are, or just to follow their escapades visit the La Squadra Blog.
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