The mobile phone industry for the last few years has all revolved around a massive affiliation with the music industry. With this in mind 02 asked us to develop a pair of MP3 music players with bluetooth built in enabling a seamless delivery of music and personal communications.
02 liked them so much we were asked to also develop a packaging concept for within their 02 stores. These bullet shaped devices then became housed with their own docks ready for retail.
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