January 2012
Silversmiths really did have it’s heritage in silversmithing. So we’re working on devising clever ways in which we can pull on the heritage of metal working and marry it to an environment more conducive with a restaurant.
Each letter is hand drawn and deliberately printed small (on most occasions) to resemble a silver makers hallmark. All paper stocks and in-house selling tools such as the menus have been careful brought in line with an ex-industrial, vintage but modern tone. Rich bitter chocolate brown, classic brogue tan, and unbleached paper are key colours used through-out the scheme, and they do suit each other well. The thickness and texture of the stocks has also been something important to get right – certainly for those who appreciate a more tactile environment. Pick up, pocket and enjoy – welcome to the world of great print.
See the Silversmiths Restaurant project overview for more information.
Vintage Industrial Branding
January 2012
Wouldn’t it be wonderful if you could have a full designed bespoke front-end website matched with the power and flexibility of a fully Content Managed System that had room for growth and expansion in line with business requirements. Well, here it is!
Simple designs are always the best, and here we marry simplicity with a limited number of page template designs which gives the whole site a airy ease. The content management system we use strips away the unnecessary features known in WordPress, so from an administration point of view it’s easy to delegate, assign responsibility to your content editors and update yourself as and when you need to, from where ever you’re based in the world. This includes the broadcast of e-shots that tie seamlessly into the website design. Power at your fingertips for sure! For Silversmiths Restaurant that has also been an important bonus as to why they invested in a future proof website infrastructure.
For further information or a show around the websites we create email us, … speak soon!
See the Silversmiths Restaurant project overview for more information.
January 2012
Ingenious gift-cards designed and produced for award-winning restaurant Silversmiths! Made from the Cairn Eco Range of papers from paper coop Paperback, London. As ever we instructed our embosser to ensure the utmost care was taken to ensure these were produced as envisioned, and he didn’t fail. Featuring embossed branding to the front, and satin silver hot foil to the interior. The gift-card values can be tailored to suit any pocket by punching the value from the numbers listed using a Boston made stainless steel hand punch. Raw, industrial but with an edge of uber-cool, enjoy your meal and see you again soon.
See the Silversmith Restaurant project overview for more information.
January 2012
As part of the Design and Brand Refinement for the Silversmiths restaurant in Sheffield they were looking for a fresh approach to their food photography. One that would maintain the look and feel of the restaurant whilst looking different to the food images they have had produced in the past.
We were shooting at the Chimney House with Silversmiths Chefs on hand throughout the day providing their expertise in food preparation.
Food styling, image capture and all post production was done by the 93ft team.
Using the Live view function on the Canon 5DMK2 whilst tethered to the MacBook Pro made the process of focussing the Canon L series lenses and composing images much much simpler whilst the 5d was boom mounted above the food arrangements. Resulting in far fewer images needing to be captured and less post shoot image processing and selection. 3rd party software ‘DSLR Assistant’ allows fine tuning of the focus point via the MacBook without having to touch the camera … very handy feature indeed!!
Bowens lighting was triggered via the Pocket Wizards and images were available for client review throughout the day as the shoot progressed via the Apple HD displays. Post production was through a number of steps starting with the fantastic ‘DXO Optics Pro’ software then ‘Photoshop’ and ‘Adobe Lightroom’ were used for editing and cataloguing.
On the whole it was a massive team effort from the start to finish of a very long day, but the results were worth it. Images can be seen on the Silversmiths website and a selection were put into print for the Silversmiths Seasonal Look Book.
See the Silversmiths project overview for more information.
