The Wild Star Food Co. deliver organic fruit and vegetable boxes in and around Sheffield. 93ft were charged with the responsibility of refreshing the online brand through the design and development of a new e-commerce website.
August 2010
The new e-commerce website for The Wild Star Food Co. is a bespoke Shopify development: hosted on dedicated Rackspace servers and accessed globally via the Akamai Content Delivery Network (CDN).
Along with the increased reliability and speed of the new site comes some major usability improvements. Users can now view much larger photographs and images of products, enabling them to see clearly the product they are going to buy. Products are displayed in a grid layout so that customers can quickly and easily get an overview of what is on offer. Customers can now narrow their view by product type, category or brand.
Wild Star now also benefits from the statistics, automation and inherent Search Engine Optimisation (SEO) available on their new platform. Every page view is now logged and analysed using Google Analytics, every product is now submitted automatically to Google Product Search and every price is shown on the new printable online price list for customer reference.
See the live site: www.wildstarfood.com
See The Wild Star Food Co. Project Overview for more information.
E-commerce Website
