As the world’s media up’s it’s game on delivering the heroic and epic achievements of the world’s finest super athletes, German Ironman Thomas Hellriegel approached 93ft to develop for him his own unique marque.
Using a strong German Black Letterset – traditional to Hellriegel’s Bavarian hometown, perfectly complements the monogram which can be used on it’s own perhaps embroidered or fine stitched as the finishing touch to travel bags, competitive race wear or casual sports clothing. This would form part of a larger branding campaign with the logo being applied onto a plethora of high performance kit which Thomas can sport during his gruelling Triathlon campaigns.
For those not in the know, Hellriegel – codenamed ‘Hell on Wheels’ won the World Champion Title in the 1997 Ironman World Championship and also set the bike course record in Hawaii in 1996 which stood unbeaten for 11 years.
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