Logo concepts for SpinFest a new festival of city life coming this Summer to the Spinningfields complex in Manchester. Working with super cool Ohio based typeface worker Brandon Rike we delivered a pitch focusing the brand around a soft, youthful, and spirited vision.

See the SpinFest project overview for more information.

The kit for Winter and Summer 2011/12 is here. Includes full kit from long and short sleeve jerseys, bib pants and bib shorts to ensure each squadie looks the business while out of the road. To buy the kit, call Chiara on 0114 2686 16. See you out there…

For the La Squadra project overview for more information.

accessEcology approached us to help redefine their identity, across both web and print media. The identity formed around a solid and practical font style which we then hit with two distinct weights of type driving their key business driver – Ecology. The cards were litho printed with a short and personable rationale for each of their key business members. For this we used a bitter chocolate ink, then blind embossed the brand to strong effect. Almost the perfect eco card. Nothing too overstated, using and natural properties of the eco-paper stocks specified to create something practical yet with a bit of beauty. Sharp cards for a hard working team, thanks again for working with us!

See the accessEcology project overview for more information.

Based in Sheffield LuK manufacture premium quality clutch units for the automotive market and for farm machinery.
Taking inspiration from the premium watch manufactures and how they shoot their products we went for low key images that capture the clutch units as precision pieces of engineering.

Looking forward to seeing these hanging on the walls of LuK.
On the strength of these images and a very happy client we’ve subsequently been invited back to shoot the LuK factory floor and day to day operations. Great result for the team..

The brief was to produce images to help promote a new lunch menu at Australasia, Living Ventures fine dining restaurant located on The Avenue, Spinningfields, Manchester.

The food looked amazing and the chefs did a great job on presentation throughout the day. Shooting on location in restaurants is always a challenge in terms of interrupting the workings of the restaurant but we ended the day with a very happy client and great shots capturing the dishes.
Food styling, image capture and post production was all taken care of by the team here at 93ft working closely with the staff at Australasia on the day. Big team effort to get the great results.

See the Australasia project overview for more information.

The Chimney House…
Such a great place to hold a meeting or event we thought we would do it justice with some new photography to show off the great interiors.

See The Chimney House project overview for more information.

On-One

See the On-One project overview for more information.

Progress Report..
The Chimney House Stock Room is nearing completion this week.. turning old into new. Keep an eye out for progress and details of The Stock Room on the 93ft website..!

Silversmiths really did have it’s heritage in silversmithing. So we’re working on devising clever ways in which we can pull on the heritage of metal working and marry it to an environment more conducive with a restaurant.

Each letter is hand drawn and deliberately printed small (on most occasions) to resemble a silver makers hallmark. All paper stocks and in-house selling tools such as the menus have been careful brought in line with an ex-industrial, vintage but modern tone. Rich bitter chocolate brown, classic brogue tan, and unbleached paper are key colours used through-out the scheme, and they do suit each other well. The thickness and texture of the stocks has also been something important to get right – certainly for those who appreciate a more tactile environment. Pick up, pocket and enjoy – welcome to the world of great print.

See the Silversmiths Restaurant project overview for more information.

Wouldn’t it be wonderful if you could have a full designed bespoke front-end website matched with the power and flexibility of a fully Content Managed System that had room for growth and expansion in line with business requirements. Well, here it is!

Simple designs are always the best, and here we marry simplicity with a limited number of page template designs which gives the whole site a airy ease. The content management system we use strips away the unnecessary features known in WordPress, so from an administration point of view it’s easy to delegate, assign responsibility to your content editors and update yourself as and when you need to, from where ever you’re based in the world. This includes the broadcast of e-shots that tie seamlessly into the website design. Power at your fingertips for sure! For Silversmiths Restaurant that has also been an important bonus as to why they invested in a future proof website infrastructure.

For further information or a show around the websites we create email us, … speak soon!

See the Silversmiths Restaurant project overview for more information.

So it’s 2012.. this year in addition to our photography were going to see a flurry of short videos coming out of the 93ft office. This week we got our hands on the latest DR-40 sound recorder from Tascam.. This should be a great addition and were excited about using it alongside the Canon 5DMk2 on upcoming projects..

This week we’ve been looking at eye wear images for a prospective client.. So just to give you a flavour of what we get up to here at the Chimney house we’ve posted them up for you to take a look at..!

So we created these simple but effective images for use within an on-line catalogue. A very simple studio set-up was used to create these that can be re-created quickly to enable us to provide the client a quick turn around on images. Also the set-up means minimal work in Photoshop.

From Bakewell, Derbyshire we head to London town for our latest interior project – The Eye Place, Belsize. The brief this time was to instil a sense of old school Sherlock for opticians brand The Eye Place.

The components for the shop fit itself were all made off-site in Sheffield, then transported to London for final fitting. All the cabinetry has been hand finished from reclaimed timber, with key pieces of lighting sourced opposite The Chimney House at Kelham Island from the former Miba Tyzack steel factory. Alex, the client, prides himself of ensuring his patients and customers have the most advanced eye testing equipment at their disposal. Behind the reclaim, hides the super high tech, Optomap and MPod eye testing units. The sum total of all this we call Modern heritage, and an example of this at it’s finest.

See The Eye Place project overview for more information.

To help further in the refinement of the The Oast House brand, we produced content which capture a taste of the menu on offer, content like this helps to sell the venue as the place to go and eat.

The vision was to produce images that best represent the style and presentation of the menu served at The Oast House whilst maintaining a unique feel to the images. Shooting on location, in a fully open restaurant which transforms into one very lively venue in the evening proved to be somewhat of a challenge, resulting in a lengthy 20hr shoot.

Food styling, image capture and post production was all taken care of by the team here at 93ft, who worked closely with the staff at The Oast House and Living Ventures before, during and after the day of the shoot.

Again as usual a huge team effort went into producing these images..(not to mention the huge amount of coffee that evening..)

See The Oast House project overview for more information.

Capture the atmosphere of our new venue! So, we did! Romantic, and quintessentially English, The Oast House sits snugly into the hard glass contemporary setting of Spinningfields and actually represents something of a relief to discover a warming and lively house – particularly in the Winter months.

Careful lighting and considered post production help to contribute towards a professional and slick album of images, perfect for demonstrating the flavour of life at The Oast House. Oh, and those hanging kebabs … get another round in would you!?

See The Oast House project overview for more information.

Shooting with a Manfrotto supported Canon 5DMK2 with L series lenses all tethered to a Mac Pro.
Bowens lighting and Pocket Wizards were used to provide some subtle fill lighting to supplement the natural light available and to highlight elements of the shop.
In addition to the fill flash we captured a series of different exposures of the same image composition to allow the full range of shadow and highlight detail to be captured. These were merged during post production to give a hint of HDR production.

See The Eye Place project overview for more information.

Summer Reigns Eternal – and it’s true to say that in Manchester it often feels that way! Enter The Oast House, a new venture to Spinningfields, Manchester – and a project that we have been working on with our client for many months. Collaborating with our illustrators we’ve created a handwritten alternate to the simple yet strong typeface used on the key note branding. Both Emma Smith’s and Manchester legend Daren Newman’s illustrations work incredibly well to give the client unique and brand led content which helps to define The Oast House against it’s other City centre rivals. Bold but with oversized dashes of nostalgic pub we give you The Oast House!

See The Oast House project overview for more information.

New to The Oast House, a collection of over 100 editions of this beautifully illustrated beer almanac featuring over 60 of the world’s finest and most revered beers. Illustrated by the famed London illustrator and ceramic artist Emma Smith, it captures something of a wonderful journey for all of those avid beer-heads. Each illustration is accompanied with hand written tasting notes and essential information about origins, makers and awards. Made from recycled vintage book covers sourced from around the UK, each book cover features an olde English title – often to much amusement in the context of a beer house setting. Printed digitally using the latest Indigo Press, on the Cairn Eco Range from Paperback, each hand finished in Sheffield for export to Manchester. The covers feature hot foil embossing with a silk book marker so you’ll never forget your place even after a few deadly Duvels! Happy reading.

See The Oast House project overview for more information.

Ingenious gift-cards designed and produced for award-winning restaurant Silversmiths! Made from the Cairn Eco Range of papers from paper coop Paperback, London. As ever we instructed our embosser to ensure the utmost care was taken to ensure these were produced as envisioned, and he didn’t fail. Featuring embossed branding to the front, and satin silver hot foil to the interior. The gift-card values can be tailored to suit any pocket by punching the value from the numbers listed using a Boston made stainless steel hand punch. Raw, industrial but with an edge of uber-cool, enjoy your meal and see you again soon.

See the Silversmith Restaurant project overview for more information.

As part of a wider re-brand strategy we were asked to create a series of marques and logos for Blackhouse Restaurant. These could be used on menus, e-shot broadcasts, website and any other promotional print. Our ethos was to pull on the graphic heritage of traditional steak house branding, keeping in mind the context of the work appearing in contemporary restaurant units across the UK. These marques could be hot foiled, printed, letterpressed, or fire branded onto various media.

See the Blackhouse project overview for more information.