Brands aren’t just about logos, and some even say that logos are on their way out! That aside, 93ft are true believers that good brands should have plenty of powerful and dynamic content to their name. This library of brand elements help to break the monotony of the corporate world that so many brands find themselves in and consequently need reinventing out of. Illustrations bring the soul back into brands and these of the Jones and Co. team do just that – super personal, bold and bright, and capture a true spirit of the people in the picture.
93ft collaborated with top London illustrator and artist Mitchy Bwoy (currently enjoying a retrospective at the Sauce Gallery, Birmingham). Mitch’s work has become synonymous with new music and club culture, working alongside the most prominent musicians of the last decade, including Chase & Status, Amp Fiddler, Bugz in the Attic, Nitin Sawhney, Ziggy Marley, Howie B as well has having worked on many special projects, live paints and collaborations with other artists and designers.
These new master pieces will now be incorporated into the Jones and Co. branding, including personal business cards, an in store hall of fame and in online media.
Huge thanks again to Mitch!
See Jones and Co. project overview for more information.
