Moving towards a boutique brand with a unassuming quality appeal was the brief for The Eye Place to position our client as a bespoke, high quality highly personal Opticians. Mood and style were critical to reach new audiences and to move into a super league of optometrists reflecting the investment in cutting edge tech. Based in Bakewell, Derbyshire meant inspiration for a cool cosmopolitan brand was paramount but one that was at the same time down to earth and aware of every facet of the target audience. Over the past 18 months we have developed a logo, stationary, window displays, brochures, a website and a wide selection of printed promotional media.
See The Eye Place project overview for more information.
