Magento E-commerce

Magento is one of our favourite open source E-commerce platforms.

The range of features it offers is fantastic. If you are looking for a company that can deliver strong design, functionality, parred with Magento e-commerce know-how then 93ft can help. Let’s start your new venture today!

To trade on-line you need to choose a payment gateway and establish a merchant account. More often than not, this decision is based on the transaction fees and level of service provided by the supplier. Cardsave and Streamline are two companies who we have had good experience with, there are however others out there, and most major banks offer a similar service. These include Worldpay, Paypal, Sagepay, Google Checkout, Moneybookers and Click & Buy. These are just a few of the gateways available in Magento, there are around 30 or more payment extensions available.

Magento sites can be programmed to feature a variety of languages to suit your market i.e. French, German, Chinese etc. This process is not automatic, and does require a translator. Magento also offers a great flexibility to change and control different pricing structures to your products for different territories. Real power at your finger tips!

One of Magento’s advanced features allows for management of multiple websites and stores within one installation. Why would I do that? This allows for A/B Split testing so you can test the conversion rate across two or more design changes i.e. larger text size, colour backdrops, layout, button positioning etc. You can also use this to launch a variety of on-line brands appealing to different target audiences. Same products, different look to attract a different market. The genius behind this is that whatever stores your operating all run from one product database! Update your inventory once, and it’s applied across all sites with the click of a button.

It’s simple. The less your customers need to click to buy the better the conversion rate. Magento allows you to do this, and is what sets this platform apart from others. It allows your customers to enter all of their billing and shipping information into a single page, preventing conversion loss. It’s simple and intuitive to use and avoids the frustration of having to go to multiple pages and fill different forms in for check out. Website visitors can also use a feature called ‘Guest check out’, where a user can check out without registering to the site. These two features are powerful tools to help increase conversion, and provide a professional service to your customers.

Shipping to multiple addresses? Magento makes it a breeze. A customer can shop for multiple people at one time. We can also link your customer orders and dispatch services to global courier specialists such as UPS, Interlink and FedEx. Magento helps automate your business operations making things simple.

Easily extend your mobile presence to iPhone, iPad and Android devices. Magento enables the Mobile E-Commerce by offering mobile and smart phone optimized versions of online stores – the best bit is that this is 99% an automated. Easily manage multiple devices with a single installation.

Product Reviews by customers are the #1 resource for product research, add this functionality to your website easily in Magento where visitors can leave product reviews. This can also link with Facebook ‘Like’ and Twitter, spread the word and drive traffic to your site. Magento also offers an in-built newsletter and email e-shot campaign system all linked into the product inventory. Promote what’s for sale, what you need to sell or gear up to seasonal celebrations using the power of your database.

Using the Google API which we will install as part of an initial and on-going Search Engine Optimisation (SEO) package we can track your sites visitors and adwords campaigns and advise on the best course of action to improve or maintain performance. Magento makes it easy to view just how well your on-line business is doing, whether its a tax report or product and sales report. Magento can also link up with professional accounting package Sage. Other accounting systems are available to use, however Sage offers the most streamlined performance.

Straight out of the box Magento is one of the most powerful CMS editors. It includes a plethora of awesome features to enhance your store’s SEO, and inherently offers superb native search optimisation.

No fancy software required, everything is on-line. With a good internet connection and computer or laptop you can control your store from anywhere in the World. With single or multiple user defined account logins, you can control who has access to what in the content management feature. You can edit static website pages, add and delete products, or simply view all of your recent, archived orders, run custom reports, set up customer accounts, edit all of your website content on one system.

Magento E-commerce experience
We have first hand experience of designing, building and running Magento E-commerce websites. Along with this we can also advise you in establishing and improving your on-line brand and E-commerce venture. Like a show around before you go any further? Sure thing, just ask – we can also answer any questions you may have.

How we can help you
We can build your E-commerce store to your specification, we will create an initial front-end design before the site is developed. Once the site is built we will also give you training on how to operate your web store. We also place huge emphasis on ensuring your web site is SEO (Search Engine Optimisation) friendly, and conversion focused. Getting a high website ranking in Google or Yahoo along with conversion rate optimisation will mean more website sales.

Contact 93ft to find out more about the services we can offer you.