How do you show to your clients that you really care about quality, presentation and about the environment, while at the same time giving them something personal and useful? What a list of criteria!
We set about specifying some high end notebooks using nothing other than locally made GF Smith papers and cards. The inside pages all on recycled paper. The elastic used is made locally in Nottingham to reduce transport carbon footprint. All waste paper from production is reused or recycled. The metal foiling blocks used to foil the outer covers are sent back to block maker for recycling if not to be used again. And finally this notebook is fully recyclable when finished with. That should make for some happy note making.
Oh and in terms of who successful this direct marketing campaign was, LaRock attracted the attention of numerous prospective clients – so all in all, everyone’s a winner!
See LaRock project overview for more information.
