The Bike Science blog website is built upon the popular open-source blogging platform WordPress. 93ft developed a branded custom WordPress theme designed to fit in with the style an layout of the accompanying e-commerce website. Special features include the use of two widget-ready sidebars: one in the right column and one in the footer. This allows the client to customise the blog navigation elements as well as to provide external links to products on the e-commerce website.

Visit the Bike Science blog website:
http://blog.bike-science.com/

See the Bike Science project overview for more information.

The Bike Science e-commerce website is built upon the Pearl Online Accounting and CRM system; this allows the client to manage products, invoicing, contacts, accounts and reporting from a single system. 93ft developed a branded Pearl custom template for the e-commerce front-end. Special features of the template include: Promotional banner slideshow (jQuery), tabbed product viewing area (custom JavaScript) and the most recent blog posts are displayed using the Google AJAX API to access the RSS feed on the Bike Science blog. All of the special features were programmed using valid and semantic HTML and CSS alongside unobtrusive JavaScript to allow for maximum accessibility and compatibility.

Visit the Bike Science e-commerce website:
http://www.bike-science.com/

See the Bike Science project overview for more information.

Our client set up Bike Science to offer athletes and those cyclists who want to squeeze out that little bit more performance from their equipment the chance to enjoy a professional bike fitting service.

For this he needed an identity so he could start marketing himself and his services with confidence and integrity!  We set about looking at visual associations close to the field of Science – and what better than the periodic table!  Using close references to this we set about developing the rest of the identity and brand around other scientific and measurement based symbols and icons.

Developing a line of on-brand web icons to accompany sections of the website, by pulling in details such as speed gauges, clocks and directional arrows to help instil a sense of precision and high performance.

The brand continues to develop as we work on the Bike Science e-commerce website.

See the Bike Science project overview for more information.