This amazing project was a development we worked on to create Sheffield’s newest super-club complex. We were asked to create an environment that would house a high cuisine restaurant on the ground floor with an uber-luxe club above. The design merges the original fabric of this 70′s build with contemporary opulent fixtures.

See the Livelli Bar & Restaurant Overview for more information.

CHEF: FIELD The Forty-Eight Hour Festival for Food Lovers.  Showcasing the finest food brands from around the UK. Our 2 tone festival explores the relationship between what comes out of the field and what happens after the harvest.

We invite you to leap through the FIELD festival experiencing exquisite tastes, flavours and textures celebrating food in its purest form fresh from the earth.

Then we ask you to succumb to the delights of CHEF as the ingredients straight from our land and sea are introduced to cooking styles, method and innovation to create an inspirational and educational festival for food lovers everywhere.

The Marque: 93ft have created an ambigram for the festival.  Once rotated Field becomes Chef and Chef, Field. This reflects the symbiotic relationship between the two as the transformation of field produce into chef delights is celebrated.

Location: CHEF: FIELD is a merging of the two experiences which also spells (in your mouth) the location of our first event. Exact location will be released soon.

When: 18^th & 19^th September 2010

Who you can see: Some of the most exciting and forward thinking food brands in the UK. Please contact info@thechimneyhouse.com for more details.

Can you take part?: To find out please contact info@thechimneyhouse.com

See Chef : Field project overview for more information.

The brand and logo have been developed in house at The Chimney House by 93ft.  We’ve started it with an open mind as to where it could go.  The aim is to let other people who perhaps feel on the fringes of cycling, who are in some way interested, to those who are regularly riding but would like to be part of a cycling lifestyle option.  The marque has been illustrated and developed by the fabulous hand of Tom Newell, master of the illustration featured on the 93ft Chimney in The Chimney House.  For more information about joining La Squadra visit the website.

See the La Squadra project overview for more information.

Meet the new Planet X Nanolight 920G Carbon Road Frame, featuring graphics and colours selected by 93ft.  This work stemmed from a visit to Europe’s largest all Cycling Expo ‘Eurobike’, where we met one of the world’s leading carbon frame manufacturers who are currently in production with Planet X.  As part of the whole strategy for their new professional road range we’ve also developed wheel graphics for their carbon wheel rims.  Although the total bike build pictured here does not include all of our designs we thought we’d share this one with you now, just because everyone is talking about it!  Yours available to buy here.

Brands aren’t just about logos, and some even say that logos are on their way out!  That aside, 93ft are true believers that good brands should have plenty of powerful and dynamic content to their name.  This library of brand elements help to break the monotony of the corporate world that so many brands find themselves in and consequently need reinventing out of.  Illustrations bring the soul back into brands and these of the Jones and Co. team do just that – super personal, bold and bright, and capture a true spirit of the people in the picture.

93ft collaborated with top London illustrator and artist Mitchy Bwoy (currently enjoying a retrospective at the Sauce Gallery, Birmingham).  Mitch’s work has become synonymous with new music and club culture, working alongside the most prominent musicians of the last decade, including Chase & Status, Amp Fiddler, Bugz in the Attic, Nitin Sawhney, Ziggy Marley, Howie B as well has having worked on many special projects, live paints and collaborations with other artists and designers.

These new master pieces will now be incorporated into the Jones and Co. branding, including personal business cards, an in store hall of fame and in online media.

Huge thanks again to Mitch!

See Jones and Co. project overview for more information.

As the world’s media up’s it’s game on delivering the heroic and epic achievements of the world’s finest super athletes, German Ironman Thomas Hellriegel approached 93ft to develop for him his own unique marque.

See the Thomas Hellriegel project overview for more information.

Here’s a fresh photo of The Circle, a client that grabbed at the chance use design to add value and creativity to their existing offering in Sheffield.  Here is a great close up of the main glass partition in reception, which was one of the major interior elements we specified and project managed during installation.  The vinyl can be easily replaced at any time with even bolder and braver marketing campaigns, urban art or simple yet meaningful messages to reinforce a brand ethos.  Our favourite feature aside from the bold colours is the giant cut out, a perfect balance between functionality, aesthetics and brand implementation.

Photography courtesy of Jim Ellam

See The Circle project overview for more information.

Out on a Sunday stroll with a camera around Sheffield in late February.  There’s still a fascinating number of factories still within a short walking distance of the main retail centre of Sheffield City Centre.  Forgotten works with rusting signs we’re our main focus this time around, as we tried to capture the last of a declining industry before the developers move in for good.  These rich and early pioneering environments are perfectly matched with The Chimney House branding, capturing a future sense of times past.  We’ll keep adding to this photo collection, in the mean time more are available to view now at www.flickr.com/photos/thechimneyhouse, and on The Chimney House project overview.

Photography courtesy of Zack Wragg

See The Chimney House project overview for more information.

Photography courtesy of James Brown, Interior Photography courtesy of Jim Ellam

See The Circle project overview for more information.

Cycling is the new golf.  So what better way to promote your brand than by affiliate branding?  Here we matched Nonnas with some of Italy’s finest food and drink brands in the run up to their cycling team launch later this year.  With our links to clothing manufacturers these jerseys are available to buy.  If you can’t wait till the launch, contact us with your size and we’ll ship it out to you.

See the Nonnas project overview for more information.

Going back to their roots, we helped Nonnas identify a strategy for moving the brand forward, analysing their previous identity from their first incarnation, a hand written piece of script.  Bringing it up to date and maintaining a strong sense of familiarity we’ve applied the logo to new applications such as this wax seal.  Building content like this for any brand is critical, and using the accompanying statement ‘Importato Dall’ Italia’ reinforces Nonnas ties to Italian cooking, food and passion.

See the Nonnas project overview for more information.

A modern icon of a historic building.  Set on the banks of the Goit, The Chimney House with it’s 93ft chimney soaring into the skies needed no other depiction.  As one of very few buildings on the Island, we were keen to include the ex industrial, now high class residential and heritage buildings surrounding The Chimney House – to help provide a context for the building.  A bold and choicey range of colours play their role in defining a nostalgic yet modern feel to the brand.

See The Chimney House project overview for more information.

Good words spread far, and some made it over the hill amidst the snow and ice to the City of Manchester.  93ft are currently in the middle of delivering a multi disciplinary design package, including re brand and new identity for this esteemed brand. Formerly Stuart Jones Styling Opticians – Jones and Co. is the new name in bespoke and luxury optics.  Soon to arrive, a full stationary pack including business cards with hand drawn illustrated profiles from graphic mastermind Mitchy Bwoy, and letterheads and prescription cards printed on a range of off white heritage brand papers.  Keep your eyes peeled (excuse the pun) for further developments of this brand as we unfold a new way finding scheme, and full interior design package coming to the King Street branch early Summer 2010.

See the Jones and Co. project overview for more information.

‘Create me a logo that captures the hand crafted and bespoke nature of our fine wood doors and frames’.  So we did.  Identifying the wood plane as a symbol of traditional hand crafted joinery products, we referenced the seal shape to help validate and certify the brand name and quality of their products.  A considered colour palette brings this marque current to trends referencing companies like Farrow and Ball.  This new professional image has been rolled out on van livery, stationary, advertising, and website.  More to come from here, as soon as it’s a nice sunny day, preferably hot!

See the Arundel Joinery project overview for more information.

Our theory is that if everything you do looks attractive and appealing then it will generally create interest and importantly in this day and age, followers.  Simple 2 sided flyers to promote The Chimney House pre-launch to the general public.  We started to use some of the brand elements to help build a flavour of the brand, these include the logo, Meeting Room stamp and written content along with a rather tasty palette of Pantone colours.  Cost effective to produce, but highly effective.  Would you like a flyer?  Yes please!

See The Chimney House project overview for more information.

Our client set up Bike Science to offer athletes and those cyclists who want to squeeze out that little bit more performance from their equipment the chance to enjoy a professional bike fitting service.

For this he needed an identity so he could start marketing himself and his services with confidence and integrity!  We set about looking at visual associations close to the field of Science – and what better than the periodic table!  Using close references to this we set about developing the rest of the identity and brand around other scientific and measurement based symbols and icons.

Developing a line of on-brand web icons to accompany sections of the website, by pulling in details such as speed gauges, clocks and directional arrows to help instil a sense of precision and high performance.

The brand continues to develop as we work on the Bike Science e-commerce website.

See the Bike Science project overview for more information.

The name Memo Market was created for the first market in Sheffield that reflected the City as a whole – bringing in elements of fashion, music, sport, art, culture together in a 2 day festival  – a mix of life and style. It was a call for action for people in the City to remember what and who was in Sheffield. Joining forces with our local worldwide illustrator Nick Deakin who was commissioned to illustrate what we hoped the market would look like meant the brand was crucial in attracting over 10,000 visitors and achieving it’s goal of boosting local economy and giving retailers a platform to meet their audiences.

Memo Market has been called for to appear in Sheffield 4 times a year – with over 42 brands involved in 2009 it’s set to be a burgeoning market empire.

See the Creativesheffield project overview for more information.

Moving towards a boutique brand with a unassuming quality appeal was the brief for The Eye Place to position our client as a bespoke, high quality highly personal Opticians. Mood and style were critical to reach new audiences and to move into a super league of optometrists reflecting the investment in cutting edge tech. Based in Bakewell, Derbyshire meant inspiration for a cool cosmopolitan brand was paramount but one that was at the same time down to earth and aware of every facet of the target audience. Over the past 18 months we have developed a logo, stationary, window displays, brochures, a website and a wide selection of printed promotional media.

See The Eye Place project overview for more information.