Jones and Co. new store opened in March 2011 and features a strong portfolio of reclaimed and hand designed furniture. Rich parquet flooring immediately sets the right tone, vintage optic furniture stand proudly, perfectly complementing original design features such as the consultation desks and large sideboards.  Each of the three units within the former Bank of England have been scrupulously managed and executed in line with the new Jones and Co. brand.

See the Jones and Co project overview for more information.

Brands aren’t just about logos, and some even say that logos are on their way out!  That aside, 93ft are true believers that good brands should have plenty of powerful and dynamic content to their name.  This library of brand elements help to break the monotony of the corporate world that so many brands find themselves in and consequently need reinventing out of.  Illustrations bring the soul back into brands and these of the Jones and Co. team do just that – super personal, bold and bright, and capture a true spirit of the people in the picture.

93ft collaborated with top London illustrator and artist Mitchy Bwoy (currently enjoying a retrospective at the Sauce Gallery, Birmingham).  Mitch’s work has become synonymous with new music and club culture, working alongside the most prominent musicians of the last decade, including Chase & Status, Amp Fiddler, Bugz in the Attic, Nitin Sawhney, Ziggy Marley, Howie B as well has having worked on many special projects, live paints and collaborations with other artists and designers.

These new master pieces will now be incorporated into the Jones and Co. branding, including personal business cards, an in store hall of fame and in online media.

Huge thanks again to Mitch!

See Jones and Co. project overview for more information.

Good words spread far, and some made it over the hill amidst the snow and ice to the City of Manchester.  93ft are currently in the middle of delivering a multi disciplinary design package, including re brand and new identity for this esteemed brand. Formerly Stuart Jones Styling Opticians – Jones and Co. is the new name in bespoke and luxury optics.  Soon to arrive, a full stationary pack including business cards with hand drawn illustrated profiles from graphic mastermind Mitchy Bwoy, and letterheads and prescription cards printed on a range of off white heritage brand papers.  Keep your eyes peeled (excuse the pun) for further developments of this brand as we unfold a new way finding scheme, and full interior design package coming to the King Street branch early Summer 2010.

See the Jones and Co. project overview for more information.

93ft just launched a temporary holding page for Jones and Co. The single webpage informs customers of Stuart Jones Styling Opticians Manchester of the undergoing re-brand and acts as a placeholder for their new website in the making.

See the Jones and Co. project overview for more information.