The 93ft website needed to provide quick and easy access to the wide range of services that the company provides. Navigation was therefore a high priority in the design stage and it was decided that as many options needed to be provided to the user without overwhelming them.
In order to present the variety of production involved in particular projects, the client pages were developed to display all relevant articles linked to that client. For example if a particular client required interior design as well as identity and branding, an article explaining the work involved for each of these two distinct disciplines is displayed beneath the main client description.
The 93ft website was developed with Search Engine Optimisation (SEO) and social networking in mind, this facilitates quick discovery by major search engines (including Google) and allows people to easily spread the word through Facebook and Twitter.
