Planet X
Interior Architecture
July 2010
As seasoned designers for Planet X’s frames & jerseys 93ft were the natural choice to create the new Planet X showroom. The brief was to design a space that would echo the new era of Planet X & On One. We were able to create a stunning visual by suspending the frames & bikes in various ways throughout the showroom which clearly displays to customers the wide array of bikes available.
See the Planet X Project Overview for more information.
As seasoned designers for Planet X’s frames & jerseys 93ft were the natural choice to create the new Planet X showroom. The brief was to design a space that would echo the new era of Planet X & On One. We were able to create a stunning visual by suspending the frames & bikes in [...]
The Circle
Interior Architecture
March 2010
Here’s a fresh photo of The Circle, a client that grabbed at the chance use design to add value and creativity to their existing offering in Sheffield. Here is a great close up of the main glass partition in reception, which was one of the major interior elements we specified and project managed during installation. The vinyl can be easily replaced at any time with even bolder and braver marketing campaigns, urban art or simple yet meaningful messages to reinforce a brand ethos. Our favourite feature aside from the bold colours is the giant cut out, a perfect balance between functionality, aesthetics and brand implementation.
Photography courtesy of Jim Ellam
See The Circle project overview for more information.
Here’s a fresh photo of The Circle, a client that grabbed at the chance use design to add value and creativity to their existing offering in Sheffield. Here is a great close up of the main glass partition in reception, which was one of the major interior elements we specified and project managed during installation. [...]
The Chimney House
Interior Architecture
March 2010
To cement our place in Sheffield’s ex industrial/new creative era we’ve a landmark building to show you. We’ve been working on this project for over 12 months, and it’s been quite a journey. Why have we done it? To provide a base for our design office, and to create a space for people with creative ideas or discussion to use as a place of inspiration. We’ve already held a number of business design meetings and we’ve many more booked in the calendar. As part of our design service we offer clients a free injection of creative thinking to any meeting you want to hold in The Chimney House. Oh, and yes the chimney is 93ft high – does it make sense now?
Photography courtesy of Jim Ellam
See The Chimney House overview for more information.
To cement our place in Sheffield’s ex industrial/new creative era we’ve a landmark building to show you. We’ve been working on this project for over 12 months, and it’s been quite a journey. Why have we done it? To provide a base for our design office, and to create a space for people with creative [...]
Chef : Field
Identity and Branding
May 2010
CHEF: FIELD The Forty-Eight Hour Festival for Food Lovers. Showcasing the finest food brands from around the UK. Our 2 tone festival explores the relationship between what comes out of the field and what happens after the harvest.
We invite you to leap through the FIELD festival experiencing exquisite tastes, flavours and textures celebrating food in its purest form fresh from the earth.
Then we ask you to succumb to the delights of CHEF as the ingredients straight from our land and sea are introduced to cooking styles, method and innovation to create an inspirational and educational festival for food lovers everywhere.
The Marque: 93ft have created an ambigram for the festival. Once rotated Field becomes Chef and Chef, Field. This reflects the symbiotic relationship between the two as the transformation of field produce into chef delights is celebrated.
Location: CHEF: FIELD is a merging of the two experiences which also spells (in your mouth) the location of our first event. Exact location will be released soon.
When: 18th & 19th September 2010
Who you can see: Some of the most exciting and forward thinking food brands in the UK. Please contact info@thechimneyhouse.com for more details.
Can you take part?: To find out please contact info@thechimneyhouse.com
See Chef : Field project overview for more information.
CHEF: FIELD The Forty-Eight Hour Festival for Food Lovers. Showcasing the finest food brands from around the UK. Our 2 tone festival explores the relationship between what comes out of the field and what happens after the harvest. We invite you to leap through the FIELD festival experiencing exquisite tastes, flavours and textures celebrating food [...]
La Squadra
Identity and Branding
May 2010
The brand and logo have been developed in house at The Chimney House by 93ft. We’ve started it with an open mind as to where it could go. The aim is to let other people who perhaps feel on the fringes of cycling, who are in some way interested, to those who are regularly riding but would like to be part of a cycling lifestyle option. The marque has been illustrated and developed by the fabulous hand of Tom Newell, master of the illustration featured on the 93ft Chimney in The Chimney House. For more information about joining La Squadra visit the website.
See the La Squadra project overview for more information.
The brand and logo have been developed in house at The Chimney House by 93ft. We’ve started it with an open mind as to where it could go. The aim is to let other people who perhaps feel on the fringes of cycling, who are in some way interested, to those who are regularly riding [...]
Jones and Co.
Identity and Branding
April 2010
Brands aren’t just about logos, and some even say that logos are on their way out! That aside, 93ft are true believers that good brands should have plenty of powerful and dynamic content to their name. This library of brand elements help to break the monotony of the corporate world that so many brands find themselves in and consequently need reinventing out of. Illustrations bring the soul back into brands and these of the Jones and Co. team do just that – super personal, bold and bright, and capture a true spirit of the people in the picture.
93ft collaborated with top London illustrator and artist Mitchy Bwoy (currently enjoying a retrospective at the Sauce Gallery, Birmingham). Mitch’s work has become synonymous with new music and club culture, working alongside the most prominent musicians of the last decade, including Chase & Status, Amp Fiddler, Bugz in the Attic, Nitin Sawhney, Ziggy Marley, Howie B as well has having worked on many special projects, live paints and collaborations with other artists and designers.
These new master pieces will now be incorporated into the Jones and Co. branding, including personal business cards, an in store hall of fame and in online media.
Huge thanks again to Mitch!
See Jones and Co. project overview for more information.
Brands aren’t just about logos, and some even say that logos are on their way out! That aside, 93ft are true believers that good brands should have plenty of powerful and dynamic content to their name. This library of brand elements help to break the monotony of the corporate world that so many brands find [...]
Thomas Hellriegel
Identity and Branding
March 2010
As the world’s media up’s it’s game on delivering the heroic and epic achievements of the world’s finest super athletes, German Ironman Thomas Hellriegel approached 93ft to develop for him his own unique marque.
See the Thomas Hellriegel project overview for more information.
As the world’s media up’s it’s game on delivering the heroic and epic achievements of the world’s finest super athletes, German Ironman Thomas Hellriegel approached 93ft to develop for him his own unique marque. See the Thomas Hellriegel project overview for more information.
LaRock
Print and Design
April 2010
How do you show to your clients that you really care about quality, presentation and about the environment, while at the same time giving them something personal and useful? What a list of criteria!
We set about specifying some high end notebooks using nothing other than locally made GF Smith papers and cards. The inside pages all on recycled paper. The elastic used is made locally in Nottingham to reduce transport carbon footprint. All waste paper from production is reused or recycled. The metal foiling blocks used to foil the outer covers are sent back to block maker for recycling if not to be used again. And finally this notebook is fully recyclable when finished with. That should make for some happy note making.
Oh and in terms of who successful this direct marketing campaign was, LaRock attracted the attention of numerous prospective clients – so all in all, everyone’s a winner!
See LaRock project overview for more information.
How do you show to your clients that you really care about quality, presentation and about the environment, while at the same time giving them something personal and useful? What a list of criteria! We set about specifying some high end notebooks using nothing other than locally made GF Smith papers and cards. The inside [...]
Nonnas
Print and Design
March 2010
Recognising Nonnas as a premier independent brand, we approached Nonnas about delivering their own products in their existing Cucina’s and delicatessens. The brief, to create vibrant, authentic and Italian inspired artwork for a range of fine Italian food products ranging from biscuits, pastas, sauces, pan forte, olive oils and rice. In addition to creating all the artwork, 93ft handled some of the production with the help of luxury bespoke paper merchants GF Smith. The result a highly popular and regarded range of foods that enable Nonnas to access new markets, attract more customers and diversify their offering on-line and in store.
Photography courtesy of James Brown
See Nonnas project overview for more information.
Recognising Nonnas as a premier independent brand, we approached Nonnas about delivering their own products in their existing Cucina’s and delicatessens. The brief, to create vibrant, authentic and Italian inspired artwork for a range of fine Italian food products ranging from biscuits, pastas, sauces, pan forte, olive oils and rice. In addition to creating all [...]
The Circle
Print and Design
March 2010
Photography courtesy of James Brown, Interior Photography courtesy of Jim Ellam
See The Circle project overview for more information.
Photography courtesy of James Brown, Interior Photography courtesy of Jim Ellam See The Circle project overview for more information.
The Chimney House
Print and Design
February 2010
Our theory is that if everything you do looks attractive and appealing then it will generally create interest and importantly in this day and age, followers. Simple 2 sided flyers to promote The Chimney House pre-launch to the general public. We started to use some of the brand elements to help build a flavour of the brand, these include the logo, Meeting Room stamp and written content along with a rather tasty palette of Pantone colours. Cost effective to produce, but highly effective. Would you like a flyer? Yes please!
See The Chimney House project overview for more information.
Our theory is that if everything you do looks attractive and appealing then it will generally create interest and importantly in this day and age, followers. Simple 2 sided flyers to promote The Chimney House pre-launch to the general public. We started to use some of the brand elements to help build a flavour of [...]
Planet X
Product Design
May 2010

Meet the new Planet X Nanolight 920G Carbon Road Frame, featuring graphics and colours selected by 93ft. This work stemmed from a visit to Europe’s largest all Cycling Expo ‘Eurobike’, where we met one of the world’s leading carbon frame manufacturers who are currently in production with Planet X. As part of the whole strategy for their new professional road range we’ve also developed wheel graphics for their carbon wheel rims. Although the total bike build pictured here does not include all of our designs we thought we’d share this one with you now, just because everyone is talking about it! Yours available to buy here.
Meet the new Planet X Nanolight 920G Carbon Road Frame, featuring graphics and colours selected by 93ft. This work stemmed from a visit to Europe’s largest all Cycling Expo ‘Eurobike’, where we met one of the world’s leading carbon frame manufacturers who are currently in production with Planet X. As part of the whole strategy [...]
Nonnas
Product Design
February 2010
Cycling is the new golf. So what better way to promote your brand than by affiliate branding? Here we matched Nonnas with some of Italy’s finest food and drink brands in the run up to their cycling team launch later this year. With our links to clothing manufacturers these jerseys are available to buy. If you can’t wait till the launch, contact us with your size and we’ll ship it out to you.
See the Nonnas project overview for more information.
Cycling is the new golf. So what better way to promote your brand than by affiliate branding? Here we matched Nonnas with some of Italy’s finest food and drink brands in the run up to their cycling team launch later this year. With our links to clothing manufacturers these jerseys are available to buy. If [...]
o2
Product Design
December 2009
We were approached by o2 to solve an interesting sales dilemma. With growing mobile internet sales is it possible to design a mobile phone charger it fit through a regular post box?
We developed a two part product specifically for the o2 Cocoon phone, USB with the ability to switch plug types from UK to European.
View the o2 project overview for more information.
We were approached by o2 to solve an interesting sales dilemma. With growing mobile internet sales is it possible to design a mobile phone charger it fit through a regular post box? We developed a two part product specifically for the o2 Cocoon phone, USB with the ability to switch plug types from UK to [...]
iPad Compatible
Web Design
April 2010
93ft are fresh from 20:20 Mobile where we had a bit of an exclusive preview of Apple’s new iPad – due out in the UK in May.
The verdict. Wow, what an awesome product, it’s definitely another design icon from Apple and yes we’ll all be buying one! So many uses from picture frame, web browser, album, Skype and instant messaging to Facebook and that’s just scratching the surface! Oh and before you ask, yes all 93ft websites are compatible with the iPad (and the iPhone) so you can keep yourself updated and continue to view all our work in glorious rich colour!
93ft are fresh from 20:20 Mobile where we had a bit of an exclusive preview of Apple’s new iPad – due out in the UK in May. The verdict. Wow, what an awesome product, it’s definitely another design icon from Apple and yes we’ll all be buying one! So many uses from picture frame, web [...]
The Chimney House
Web Design
March 2010
The Chimney House website, designed and developed by 93ft, acquired a new blog add-on last week. As the website had already been built upon the WordPress platform, adding a blog to the existing system did not require any major re-factoring of the code. CSS styles were plugged in to the main stylesheet to allow for a slightly different look and feel to the main site. Blogs, by nature, require a much longer page and additional navigation. These elements, along with the existing web design, were taken into consideration during the construction of the new blog templates.
Launched alongside the blog is the new header banner which now appears site-wide. The header section has been streamlined and narrowed to bring the content further up the screen. This is to the benefit of users with lower screen resolutions as more of the content on the page is immediately visible. The logo has also been made larger and placed onto a contrasting background in order that it may be more apparent.
Visit The Chimney House blog website:
http://www.thechimneyhouse.com/tried-and-tested/
See The Chimney House project overview for more information.
The Chimney House website, designed and developed by 93ft, acquired a new blog add-on last week. As the website had already been built upon the WordPress platform, adding a blog to the existing system did not require any major re-factoring of the code. CSS styles were plugged in to the main stylesheet to allow for [...]

















